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Hey influencers, are you feeling the thrill of the Esports surge?
The industry is currently on fire, valued at an impressive US$4.3bn and set to grow even more.
As a gaming influencer, you're at the heart of this revolution, but are you maximizing your potential? Imagine having your own Esports tournament website—a hub where your followers can engage, compete, and thrive. We know the challenges you’ll face: standing out in a crowded space, maintaining engagement, and monetizing your efforts.
You're not alone. The gaming community can be tough to navigate, but the rewards are immense.
Today, we'll dive into 7 golden tips to help you create a thriving Esports community. We'll cover what gaming communities are, their benefits, and how you can turn your influence into income.
Ready to level up? Let’s get started!
An online gaming community consists of several individuals who get together on a platform for a single purpose - to express their love for video games!
The purpose of a game community is simple - provide a platform where gamers can find support, discuss challenges, in-game tactics, and more.
Moreover, your gaming community can be an excellent place for you to share the latest news, expert advice, sell merchandise, advertise different products, and more!
In short, if you’re an influencer, a gaming community can be a goldmine for you.
And the numbers prove it as well.
So, building a gaming community would be the intelligent thing to do if you’re interested in Esports tournament platform development.
Plus, building a vibrant gaming community is like hitting three birds with one stone.
You’re getting a super loyal user base, a place to monetize your brand, and also providing gamers a community where they can engage freely.
Everyone’s happy!
Having a clear set of goals and objectives to achieve after building a strong community of players on your website is a must.
Your goals should be specific like user engagement, loyal fan base, or even high ROI.
With these clear sets of goals, you can analyze the performance and implement relevant strategies.
The layout, structure, and UI/UX of your platform should also promote the specific goals.
For example, if you need higher user engagement on your Esports game tournament website, the layout should be designed accordingly.
Players and fans always need something exciting and competitive in Esports events.
Therefore, your website should always promote engaging content to keep the action going.
For example, you can introduce new features and add new games which will not only help you in building a loyal fan base but will also attract new users to your site.
The element of surprise can also be introduced through exciting gifts for fans, post-match interviews with famous streamers, daily challenges, or even random events.
You can also promote your content on social media to ensure maximum engagement at an event.
Influencer marketing is one of the best ways to not only promote your Esports game tournament platform but also witness the highest ROI.
As per a report, influencer marketing in the Esports world is expected to reach $4.6 billion in 2025.
You can collaborate with famous gaming streamers and give them access to new gaming modes and features that can be promoted on their social media pages.
You can join their live stream, interact with their community, and encourage them to join your platform for exciting tournaments.
A committed and loyal Esports community can never be made without interaction and communication.
Players and fans can interact to ensure maximum engagement which can lead to long-term relationships.
Players can share some insights and tricks with their fans and collaborate with other players in real-time.
Consider adding moderators and different tools to check out the behavior and language of participants.
Listening to your loyal and committed community is critical as it helps you know their requirements and expectations.
You need to take their feedback seriously. Be aware of what they are saying about your Esports game tournament platform.
Implementing their feedback will make them feel valued, which will ultimately result in more loyalty.
They can request for new features, events, or particular games to be included in the event.
Once you implement their feedback, you will be able to offer them an enjoyable gaming experience at your Esports game event.
Monitoring the feedback and listening to your community will help you identify areas of improvement.
You can promote open dialogue with the help of chat rooms, forums, or social media channels.
Rewarding loyalty with bonuses, gifts, vouchers, or coupons is a great idea as it promotes motivation among players and fans.
Such rewards also increase engagement on your Esports event website as your players feel encouraged and appreciated for participating.
Start with rewards like exclusive bonuses for achieving each milestone within the games.
For example, if a player has participated in 20 events on your website, they can get bonus points to purchase exclusive in-game items or unlock special characters.
Another way to award loyalty and commitment to your Esports tournament platform is access to special events only available for limited players.
Introducing leaderboards also helps participants feel appreciated as it is a recognition of their commitment.
To grow the gaming community on your platform, start participating in Esports trade shows or conferences.
This will give you a chance to interact with a wide range of audiences as fans, sponsors, organizers, and players from all over the world participate in such events.
This means having the opportunity to meet new influencers and promote your platform for exciting and competitive gaming tournaments.
The best online gaming communities can make or break your Esports tournament platform/website.
With that being said, let’s discuss the benefits of building strong Esports gaming communities:
The most valuable benefit for Esports tournament organizers is the revenue generated by gaming communities.
Having a gaming community of your own can drive revenue through in-game purchases, subscriptions, and merchandise sales.
Moreover, building a positive gaming community fosters brand loyalty.
Gamers who form strong connections to a game are more likely to support the developers and stay loyal even when new competition enters the market.
Video game communities provide increased visibility for your Esports tournament software.
Such communities provide gamers the opportunity to share their experiences and opinions with fellow gamers.
A positive video game community holds potential for amazing word-of-mouth marketing, which is highly trusted compared to traditional advertising.
Furthermore, passionate gamers often create fan art, videos, and tutorials for certain games.
This content comes in handy when attracting new players and helps in promoting your Esports platform.
A gaming community would be especially helpful to attract players and audiences if you plan to hold competitive gaming competitions (such as the Esports World Cup 2024).
Gaming community websites aren’t only for gamers. They’re also for developers and designers involved in the game-making process.
These communities allow developers and designers to gather feedback on the gameplay, features, and content of different video games.
This feedback loop helps in improving the overall quality of the game as well as the user experience.
Plus, gamers can also receive advice from experts on how to complete difficult tasks or clear impossible levels.
Simply put, your gaming community could become an all-in-one platform for gamers and game developers.
Strong community video games excel at player retention and engagement.
These communities keep players committed to games for long time periods and encourage them to purchase in-game items.
For example, the purchase of a new gun skin would skyrocket in Call of Duty Games if members of gaming communities backed up how cool the new skin is.
Furthermore, gaming communities also drive engagement in Esports events and build a sense of belonging and excitement.
Of course, the social impact of community gaming can’t be ignored.
According to a study by the American Psychological Association, gaming is valuable for improving social skills.
Games with the best communities encourage interaction between individuals and improve communication skills and even problem-solving skills.
Such communities also excel at connecting people from all over the globe.
The best video game communities like Reddit and Twitch have millions of people providing their opinions and feedback on games.
You know how you can grow your gaming community and how it’s going to benefit you.
But what you really want to know is how you can monetize your Esports tournament website, don’t you?
Don’t worry, we’ve got you covered.
You can use numerous tactics to monetize your Esports tournament platform. The 3 best ones are:
Buy-in tournaments fund themselves as players pay an entry fee (which also serves as the prize pool). Of course, the tournament organizers get a cut too (Cha-ching!).
In-game currencies are an extra feature that gives players added motivation. It gives meaning to victories as winners are awarded and can utilize in-game currency to purchase cool items.
Premium offerings are special attractions that are available for a limited time. These offerings have to be purchased and tempt the users as they feel like they’ll miss out if they don’t purchase them.
The Esports industry is rapidly evolving. In this era of innovation, one thing can help you stand out from the competition.
A customized Esports tournament website!
Luckily for you, Phaedra Solutions specializes in Esports tournament platform development and provides features that elevate your platform.
Our developers and designers work with the latest Esports technologies to create platforms that truly stand out.
Just to give you a glimpse into our recipe for success, here are some of the features we provide which are just the tip of the iceberg.
Building a successful Esports platform isn’t everyone's cup of tea. But who better to address this challenge than gamers themselves?
That’s us at Phaedra Solutions. We’re game lovers ourselves and bring 11+ years of understanding, expertise, and innovation in the esports industry to deliver successful results.
We break the entire development process down into 4 simple steps:
Building a strong, committed, and loyal community of players and fans on your mobile Esports game tournament platform is critical.
It helps you grow your brand and achieve maximum ROI. However, this requires comprehensive research, detailed planning, and powerful strategies. Phaedra helps you deploy highly optimized and engaged platforms for Esports game events and tournaments.
These platforms are enriched with the latest esports features and technologies as our team of gamers. Moreover, our developers work hand in hand to develop your custom platform. We introduce social features, high-quality gameplay graphics, and the latest engaging content to make your platform a success.
We also ensure a highly interactive and enjoyable gaming experience for everyone who joins your platform!
So why not consult with us for your next Esports project? Speak with our consultants to get custom Esports game tournament website development service exactly to your requirements!
There’s nothing better than getting customized esports platform software development. Such customized Esports management software will provide you with all the tools you need to grow your esports platform. You can also opt for existing Esports tournament platforms like Rush.GG or Battlefy.
The key features you should keep an eye out for in Esports tournament platforms are:
To attract sponsors for your Esports tournaments, do the following:
The best practices to promote your Esports tournaments are:
Yes and no. Some Esports tournament platforms are free to use whereas some Esports tournament platforms may require a monthly/yearly subscription. Even the free-to-use platforms may offer premium deals that provide certain features for a price.