Product Design

User Interface / User Experience

We specialize in creating intuitive and impactful user experiences, focusing on simplifying complexity and building trust.

01 — How We Build Strategy

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01 Strategy Workshops

We work closely with you to define clear goals, align on your vision, and set a solid foundation for your product’s success.

02 Product Market Fit Interviews

We engage with your target audience to uncover needs, ensuring your product is user-centered and impactful. This ensures your product resonates with its intended audience.

03 Go-to-Market Strategy

We craft a launch strategy, including positioning and messaging, to ensure a strong market entry. This includes positioning, key messaging, and launch timelines.

04 Competitor Analysis

We analyze competitors to identify opportunities that set your product apart in the market. This helps position your product uniquely and effectively.

01 — How We Design

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01 UX DESIGN
01 Information Architecture

We organize your content into a logical structure to ensure intuitive navigation. This step lays the groundwork for a seamless and user-friendly experience.

02Wireframing

We create basic layouts to visualize the flow and functionality of your product. These blueprints help clarify the user journey before detailed design begins.

01Prototyping & User Testing

We build interactive prototypes to test your product with real users. This ensures the design is refined and aligned with their needs.

02 UI DESIGN
01Branding

We design a unique visual identity that reflects your product’s purpose and brand values.

02Screen Design

We create visually stunning interfaces tailored to your users' needs and expectations.

03Interaction Design

We enhance engagement with intuitive animations and fluid interactions.

04Design System

We develop reusable design components to maintain consistency across your product.

05Accessibility

We optimize your design to meet accessibility standards

01 — How We Design

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01 UX DESIGN
01 Information Architecture

We organize your content into a logical structure to ensure intuitive navigation. This step lays the groundwork for a seamless and user-friendly experience.

02Wireframing

We create basic layouts to visualize the flow and functionality of your product. These blueprints help clarify the user journey before detailed design begins.

01Prototyping & User Testing

We build interactive prototypes to test your product with real users. This ensures the design is refined and aligned with their needs.

02 UX DESIGN
01Branding

We design a unique visual identity that reflects your product’s purpose and brand values.

02Screen Design

We create visually stunning interfaces tailored to your users' needs and expectations.

03Interaction Design

We enhance engagement with intuitive animations and fluid interactions.

04Design System

We develop reusable design components to maintain consistency across your product.

05Accessibility

We optimize your design to meet accessibility standards

01 — How We Deliver

How We Delive

03 — What Problem Does Product Design Address

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The key to engaging users and achieving your goals.

Improving Product Accessibility

Product design makes your platform inclusive and easy to use for everyone through clear navigation and accessible interfaces.

Increasing Customer Engagement

Engaging design combines user-friendly features and enjoyable interactions to keep users invested and coming back.

Building Trust with Branding & UX

Creating a visually appealing and transparent interface that users can rely on and trust.

Minimizing User Support Needs

Optimizing the user flow to reduce confusion and minimize the need for customer support.

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Let Us Help You Realize Your Vision

Our expert team is ready to rescue you from any challenging situation. A quick discovery call is your fastest route to success.

01 — Our Projects

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Leading Event Management Platform

Solution Delivered: UI/UX Design Services
The Problem

From compelling visuals carefully crafted to engage users, to meticulously ensuring a user-centric flow throughout every interaction, we've enhanced OnTrack with a UI/UX design tailored for flawless event management.

The Result

A captivating and intuitive user experience that streamlines event management like never before. We seamlessly blended stunning visuals with a smooth user flow that elevates efficiency and engagement to entirely new levels.

300%
User
Engagement
2.2x
Traffic Increase
500K+
Attendees Managed
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Scalable Esports Gaming Platform

Solution Delivered: Website Redesign
The Problem

Held back by a weak web design and frustrating user experience. We knew we could help them dominate the competition with intelligent UI/UX design.

The Result

A surge in new players and lucrative partnerships with industry giants like Philips and RIOT Games. We intelligently crafted user flows, streamlined interface elements, and leveraged data-driven design to deliver a transformative ROI.

50%+
Increased Conversions
220%+
Page Veiws
2.5X
New Users
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Award Winning Mobile App

Solution Delivered: Mobile App Design
The Problem

Outdated web design preventing eco-conscious diners from locating sustainable restaurants. Poor UI leading to high bounce rates.

The Result

Carefully designed platform with User Experience as the guiding principle. Seamlessly connects users with their preferred restaurants. Earned a prestigious UAE government award, surge in user engagement, and a significant ROI boost.

1.5x
User Engagement
250%
Loading Speed
1.8X
Return on Investment
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Let Us Help You Realize Your Vision

Your idea is an inspiration from above and getting started is quick and easy.  Don't delay it. Let your future self thank us.
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03 — Why Product Design Matters

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Make your product seamless, engaging and reliable.

Simplify ComplexSystems

Build Lasting Relationships

Maximize Customer Loyalty

Deliver Business Growth

03 — Meet Our Team

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Usman Sajid
Creative Head, Phaedra Solutions

With over 10 years in UI/UX design, I’m all about turning complexity into clarity and dullness into delight. From global enterprises to ambitious startups, I’ve helped design products that not only look great but also deliver real value by aligning with business goals.

With over 10 years in UI/UX design, I’m all about turning complexity into clarity and dullness into delight. From global enterprises to ambitious startups, I’ve helped design products that not only look great but also deliver real value by aligning with business goals.

08 — Talk to Our World-Class Team

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Share Your Project Details.

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Get Custom Solutions, Recommendations, Resumes, Or Estimates.

99%

Success Rate

700+

Successful Deliveries

7+ years

Average Experience

$300M+

Revenue Raised by Partners
Pakistan
2 West Canal Bank Road, Lahore ,Pakistan
UK
500 Grant Street, Downtown, Suite 2900, Pittsburgh, PA 15219, USA
dubai
3 Dalmeny Ave Huddersfield, Huddersfield, HD4 5NN, UK
america
DSO-IFZA , IFZA Properties, Dubai Silicon oasis, UAE