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Planning an event in today’s fast-paced, digital world isn’t just about selecting a venue or arranging catering. Event planners now face the added challenge of utilizing event technology to elevate experiences, boost engagement, and streamline processes.
With over 68.9% of organizers highlighting the significant impact of event management technology on their success, it’s clear that this technology is transforming the event industry.
From wearable tech to real-time engagement tools, the latest event technology trends help planners deliver seamless events for both in-person and virtual attendees.
Today, we explore the must-know technology solutions that are taking event planning to the next level.
Event technology refers to the various tools, software, and devices designed to enhance the planning, execution, and evaluation of events. These technologies vary based on the nature of the event – whether it’s fully virtual, hybrid, or in-person. For instance:
From streamlining registration to boosting engagement, event planners use a variety of tech solutions to deliver seamless experiences. Here’s a breakdown of the top tech solutions that support every phase of event planning.
From ticketing and registration to event production technologies, these tools cover everything planners need to organize and monitor events.
Customizable registration flows, promo codes, and website builders streamline marketing efforts.
Agenda builders, session registration, and speaker portals are just a few of the tech solutions available to help manage event content.
Mobile apps with features like polls, live Q&A, and cross-device accessibility allow attendees to actively participate.
1:1 messaging, community navigation, and meeting bookings enable seamless networking.
Tools for recording sessions give attendees the option to watch on demand.
Kiosks for self-check-in and onsite badge printing make entry swift and easy.
Lead management tools help organizers track sponsor engagement and ROI.
Smart bands and badges for contactless information exchange improve networking at in-person events.
Thanks to advances in event management technology, the days of manual planning are over. With digital tools, planners can now automate registration, personalize promotions, and gain insights through real-time analytics.
Let’s dive into how these trends impact the events industry and highlight some real-world examples.
Long registration lines can be frustrating. Today’s event technology solutions include tools for digital check-ins, QR code scanners, and RFID wristbands, simplifying entry and reducing wait times.
Smartbadge tech, for instance, enables attendees to connect simply by tapping their badges.
Engaging attendees during events is key to a successful experience. Modern event planning technology includes apps that allow live polls, Q&As, and networking chats.
Platforms like EventMobi let attendees communicate, vote in real-time, and participate in interactive sessions, creating an immersive experience.
After the pandemic, virtual and hybrid events have become the norm. Some platforms have begun to offer all-in-one solutions for virtual and hybrid events, with high-quality streaming, virtual stages, and networking tools.
These tools have given planners the flexibility to reach global audiences without compromising on engagement.
Read More: 10 Tips for Hosting a Successful Virtual Event
Understanding attendee behavior is crucial for improvement. Advanced event technology services offer data analytics, allowing planners to track engagement metrics, session popularity, and audience demographics.
With comprehensive event management platforms, planners gain actionable insights to improve future events based on real data, not just guesses.
AR and VR are adding a whole new dimension to events. For instance, AR photo booths allow attendees to take virtual photos with 3D backdrops, while VR headsets offer immersive tours and experiences.
Read More: How to Incorporate AR and VR into Your Event Management Software
Adding gamified elements, such as interactive quizzes or scavenger hunts, boosts attendee engagement by fostering friendly competition.
This approach not only makes events more enjoyable but also encourages networking and collaboration among participants.
Did you know? Gamification can increase session engagement by up to 60%, keeping attendees excited and focused throughout the event.
Chatbots are reshaping digital event management by providing instant answers to attendees’ questions.
From guiding people to different event sections to answering FAQs, chatbots streamline the event experience while reducing the burden on event staff.
Quick Stat: Events with AI-driven chatbots have seen a 60% decrease in response times when handling attendee queries.
Wearable technology goes beyond smart badges. For instance, wearable smart badges track attendees’ movements to analyze traffic flow, helping planners understand popular areas and optimize future events.
This level of insight allows for efficient event space management and an overall better attendee experience.
Quick Stat: The Global Wearable Technology Market in terms of revenue is estimated to be worth $70.30 billion by the end of 2024.
Sustainable events are in high demand. Technology, like digital ticketing and virtual participation, helps reduce waste. Eco-conscious event planners now prioritize green tech to align with attendee values and reduce environmental impact.
For example, paperless ticketing and engagement features can be offered to create a zero-waste experience for attendees.
Quick Stat: Event attendees place a high value on eco-friendly practices, with surveys indicating that 59% of attendees prefer attending sustainable events.
Technology has become the backbone of modern event planning. It offers tools that streamline workflows, enhance attendee engagement, and provide valuable insights.
By embracing the right tech solutions, event planners can improve attendee experiences in ways that were unimaginable even a decade ago. Solutions like AI chatbots simplify interactions, instantly answering attendee questions and guiding them through the event with ease.
Additionally, augmented reality (AR) and virtual reality (VR) have introduced immersive experiences, from 3D tour simulations to virtual photobooths, captivating both in-person and online audiences.
By using these insights, planners can make on-the-go adjustments and refine their strategies for future events, ensuring higher satisfaction and a more tailored experience for attendees.
While general event technology platforms tick many boxes, custom event management software development allows organizations to seamlessly integrate their unique event technology solutions and implement tailored features.
This approach ensures that each phase of digital event management aligns with your vision, from attendee registration to post-event analytics. Here’s why partnering with Phaedra Solutions for your custom event management software can give your events a competitive edge:
Read More: 20 Essential Event Management Software Features You Need
In today’s competitive event landscape, using new technology for events can make all the difference.
Custom event technology solutions are pivotal for organizations aiming to create impactful experiences. To sum everything up, here are 3 key takeaways from this article:
For those ready to redefine their event experience, contact us at Phaedra Solutions to get custom event management software developed according to your needs. Let’s turn your vision into reality!