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Phaedra Solutions, All rights reserved 2024
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The client reached out to us to design and develop a mobile app that can help reduce wastage in the food and beverage industry. The app’s main purpose is to connect restaurants that have surplus food to consumers who can get it at a discount, thus helping food sustainability. We started the mobile app design from scratch, focusing on an easy user interface for users to get a meal. This award-winning application is playing a leading role in minimizing food waste across the UAE.
Food waste is a major issue, especially in the food and beverage sector, where many meals are thrown away at the end of the day. Traditionally, these meals are discarded, which is bad for the environment. At the same time, consumers often don't know where to find discounted, fresh meals. This results in unnecessary waste and missed opportunities for restaurants and eco-conscious diners.
Phaedra Solutions developed Food-Karma - a surplus food managing mobile app that transforms how food surpluses are managed. Thanks to a great and easy-to-use UI & UX, restaurants can list extra meals at reduced prices instead of throwing them. This makes it easier for consumers to find affordable and eco-friendly dining options while naturally decreasing food wastage. The application’s user-friendly interface is successfully helping restaurants and consumers work together to positively impact the environment.
The team provided great work on time and on budget. They are extremely organized, very knowledgeable, and exceptionally skilled at devising elegant solutions to fairly complex UI/UX challenges. Fantastic experience all around and would highly recommend it.
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It's a pleasure working with the Phaedra team. They understand and propose the best solutions for our projects.
Impressively, Phaedra Solutions completed all deliverables within the agreed deadlines. The project management style and communication were organized and prompt. Above all, their approach and reliable delivery time were crucial to the project's success.
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Picked up the project at design stage through to the implementation and optimization, with daily updates on what's been done and plan for next day, always available for a call or a change. Will definitely hire again in future!
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Great exp working with their team. Super accommodating and cooperative and great quality of work.
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We couldn't wish for a better partner — they've helped us a lot and provide great service.
One of the biggest aspects of the relationship is that we can work together as one team.
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They are super flexible and extremely responsive.
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They are always there when help is needed.
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They are very pleasant to work with.
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Gave 5 stars to the project team!
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Gave 5 stars to the project team!
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Our client’s primary goals revolved around addressing key challenges within the food and beverage industry. The app’s intended purpose was to help:
Decrease global food wastage by providing a platform for restaurants to sell surplus meals at discounted rates, thus contributing to environmental conservation efforts.
Offer an alternative option for restaurants to monetize excess food and create an additional revenue stream for its partner establishments
Attract and retain a large base of environmentally-conscious consumers, fostering meaningful engagement and loyalty within its user community.
Scale its operations regionally and nationally, partner with an increasing number of restaurants, and attract a growing user base.
Collaborate with local companies to promote Corporate Social Responsibility (CSR) initiatives focused on sustainable food systems and food waste reduction.
Remain committed to continuous innovation and stay abreast of emerging technologies and consumer trends to enhance its platform's functionality.
Our client’s target audience encompasses a diverse range of individuals who share a common interest in reducing food waste. Specifically, the target audience includes:
The software allows users to locate restaurants offering discounted surplus food based on their current location or by searching for specific areas.
This software displays clear information about available surplus meals, including descriptions, pictures, and discount percentages.
The platform facilitates a secure ordering process with integrated payment options to ensure a smooth and convenient user experience.
This platform offers flexible pick-up windows, allowing users to choose a convenient time to collect their discounted meals from restaurants.
The platform provides users with information about participating restaurants, including cuisine types, operating hours, and reviews.
This platform allows users to share their experiences with specific restaurants and meals, promoting transparency and trust within the platform.
This software tracks the amount of food saved from waste through the platform, providing users with a sense of accomplishment.
The software highlights special deals and new restaurant partnerships, or encourages repeat use by offering loyalty rewards.
Phaedra Solutions has helped the client achieve remarkable success in its mission to reduce food wastage. The main achievements our client was able to achieve from this app are:
Successfully rescued over 1200 tons of surplus food from restaurants, grocery stores, bakeries, and cafes.
Facilitated the saving of over 3 million meals and this milestone highlights the platform's impact in addressing food insecurity.
Led to the prevention of approximately 1800 tons of CO2 emissions by reducing food wastage and its associated environmental footprint.
Registered with more than 1,600 restaurants, grocery stores, bakeries, and cafes participating in the platform.
Phased Roll Out
Our deployment approach revolved around deploying features in phases, completing each phase before moving to the next.
Ensured that the web and mobile app interfaces function correctly and are visually appealing
Assessed system responsiveness, speed, and handling of large volumes of inventory data.
Identified and addressed potential security risks to protect sensitive inventory and user information.
Verified that the app works smoothly across various devices and operating systems.
Evaluated the ease of use and navigation of the app to ensure it meets user needs effectively.
Integrated testing into the development workflow for early feedback and faster releases.
Our project management team used Agile methodology to handle the development process. Here’s how we managed it:
Focused on gathering user feedback and making improvements based on it.
Developers, designers, and testers worked closely together to ensure a smooth workflow.
Utilized tools like Jira and ClickUp to manage the project effectively.
Regularly held daily stand-ups, sprint planning, sprint reviews, and retrospectives.
Managed scheduling, resource allocation, and milestones to ensure timely delivery.
