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Our client, Mr. Draper, provides personalized styling services to help individuals build their perfect wardrobes. With a love for fashion, they wanted to create a personal stylist website and mobile app that offers expert fashion advice based on individual tastes. Phaedra Solutions supported this by offering resource outsourcing services to our client, where our team of expert developers, designers, QA experts, and project managers developed a platform that changes how people approach fashion.
Choosing outfits can be overwhelming with so many options available online and in stores. People often struggle to find clothes that match their personal style and spend a lot of time browsing without getting personalized advice. This makes it hard for them to create stylish looks and can lead to frustration with their wardrobes.
Phaedra Solutions tackled these challenges by developing a comprehensive solution for our client that provides personal stylist services online through the Mr. Draper website and app. The platform connects users with expert stylists who offer tailored outfit recommendations based on individual preferences. Users can have one-on-one consultations with stylists to get fashion advice and curated outfit suggestions.
9 Weeks / 5 Sprints
Frontend Developer
Backend Developer
QA Experts
Project Managers
Scrum Masters
UI/UX Designers
Development
Quality Assurance
Project Management
Design
Our client set several strategic goals aimed at sustainable growth and establishing their leadership in the fashion-tech space. Their goals include
Target new geographic areas to attract more customers who can benefit from personal styling services.
Continuously improve the platform’s design and features to make it easier and more enjoyable for users to navigate.
Build strong connections with customers by offering personalized recommendations and special perks for loyal users.
Explore different ways to generate income to ensure financial stability and reduce risks from market changes.
Lead the industry by staying on top of trends and new technologies in the fashion-tech space.
Use eco-friendly brands and sustainable packaging to align with environmentally conscious practices.
The target audience for this platform includes a wide range of people who want personalized styling help. Potential groups include
Users can book one-on-one sessions with stylists for personalized outfit recommendations based on their style.
Users can create detailed profiles by sharing their clothing sizes, style preferences, favorite brands, and fashion inspirations.
Access a handpicked selection of clothing from top brands, featuring high-quality and trendy pieces.
Purchase recommended items directly through the platform with a simple and secure checkout process.
Get tailored outfit suggestions from stylists for different occasions based on your style profile.
Manage your wardrobe and organize outfits with digital closet features for various events.
Chat with your personal clothing stylist through the platform’s messaging system for advice, feedback, or questions.
Join a style community to share outfit ideas, fashion tips, and inspiration with others.
Our client has reached significant milestones that have improved the fashion experience for our customers. Here are the main achievements
Delivered personalized styling that helps users express their style confidently based on their preferences and lifestyle.
Allowed users to save time by providing expert styling, reducing the need to browse through countless clothing options.
Offers curated outfit recommendations that ensure stylish and cohesive outfits for any occasion.
Provided a selection of high-quality clothing from leading brands, matching users' style preferences and enhancing their wardrobes.
Our outsourced QA team used various testing strategies to ensure quality assurance for this particular project.
Measured responsiveness, scalability, and load capacity under varying user traffic.
Identified and mitigated vulnerabilities to protect user data and platform integrity.
Verified seamless integration with different platforms, browsers, and operating systems.
Evaluated user experience and interface for intuitiveness and accessibility.
Ensured seamless integration and reliable functionality across various systems.
Assessed the user interface by focusing on usability, accessibility, and visual consistency.
Enhanced efficiency and accuracy in verifying the functionality and performance module
Focused on critical features and high-risk areas based on impact and usage data
Utilizing a system to track, prioritize, and resolve bugs effectively.
Defining and measuring the percentage of functionality covered by different tests.
Adhering to industry best practices and regulatory requirements for data protection.
Our outsourced project management team used Agile methodology to handle the development process. Here’s how we managed it
Focused on gathering user feedback and making improvements based on it.
Developers, designers, and testers worked closely together to ensure a smooth workflow.
Utilized tools like Jira and ClickUp to manage the project effectively.
Regularly held daily stand-ups, sprint planning, sprint reviews, and retrospectives.
Managed scheduling, resource allocation, and milestones to ensure timely delivery.
Our UI/UX design team used user-focused principles to create a platform that meets all functional needs
Here's how our UI/UX design service contributed to the success of this personal stylist website
The platform was designed with the user in mind to deliver a great user experience.
Our designers created visually appealing interfaces that reflect the brand’s identity.
Used wireframes to plan and visualize the platform’s layout.
Used responsive design principles to ensure the platform works well on all devices.
Made sure the design is accessible to all users.
Continuously refined the design to fix usability issues and improve the experience.
